WhiteBear Studios has won the elevator pitch at the Festival of Games 2009.

During the contest the participants were given three minutes and 3 sheets to present their idea to the jury. After the jury and the audience asked critical and sometimes difficult questions the jury went in consideration about the winner.

But the best pitch and the most interesting (commercial) plan / game was the idea from WhiteBear Studios. The winning idea was MMA games. MMA games is a joint venture between veteran game developers Khaeon & White bear. The game is an online browser game based on a top MMA license (mixed martial arts), better known as k - 1, UFC, pride, dream free fight and other events.